Short article on inbound vs. outbound strategies

Forbes posted this article last week, which struck me because of the parallels to the inbound vs. outbound strategies presented in the Chapter 2 of the textbook (on SEO/SEM). It's a short piece, but interesting how it aligns with the themes in this week's reading - that we should focus on making websites easy/efficient for an engaged customer to find, and offer rich content once they get there.

https://www.forbes.com/sites/forbesagencycouncil/2020/09/10/the-2020-guide-to-inbound-marketing-versus-outbound-marketing/#1416fd003032