Every American, or non-Americans who have lived in the US for more than a year, might not agree on whether the game of football (American) is fun or not. But, what everyone agrees on is its importance for marketing, specifically big-brands. What we're seeing more and more each year, even before COVID, is augmented reality (AR) driven campaigns. According to an article from ARPost, last year the NFL delivered a series of AR filters ahead of the games, and Snapchat says the lenses and filters reached 45 million Snapchatters during Super Bowl weekend and 101 million impressions, which is more than the 99.9 million people who tuned into the game.
With constant innovations happening to our phones that pretty much gives every smartphone user to engage in AR, or have the technology available, more and more marketers are using it as part of their marketing campaigns and it's easier than ever to deliver it. What makes it even better is that the advertisers are able to track what users are clicking and what interests them.
Pepsi, Verizon, and Facebook all launched new filters during the event this year and it'll be interesting to see the engagement metrics were. There's more to the game than conversion, but at the end of the day it is what separates the winners and the losers.
Full article can be read at https://arpost.co/2021/02/11/super-bowl-lv-win-for-augmented-reality/
No comments:
Post a Comment