I found this article interesting because it shows how marketing
has evolved over the years. Historically, a movie star or a musical artist would
have to plan for months and invest substantial money into a public spectacle for
the amount of publicity that you can now get by becoming a “Meme” accidentally.
Whether it is the Michael Jordan “Crying Meme” or the Will Smith “Entanglement
Meme”, these stars are getting tens of millions of dollars’ worth of publicity
for free through showing up as a meme on social media and other outlets. Lastly,
the true novelty here is that these memes can last for years – constantly being
reshared and indirectly promoting the artist.
Friday, February 19, 2021
The Weeknd’s Superbowl Halftime Performance
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