I am not sure how directly tied the Robinhood-Game Stop-AMC fiasco is directly related to digital marketing, but it is very interesting to see how posts on Reddit led to such disruption in financial markets. It shows how powerful comments online impact the financial sector. It is also a little scary that a company that is not involved in promoting such commentary can be so drastically impacted by others’ words and subsequent actions. It takes the meaning of “word of mouth” to a new level to me.
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