While clubhouse is said like podcast where users can only speak, not video, text and pictures, marketers says that it is better than podcast as it establishes an active social relationship with the users, not a negative audience relationship. It is more like a live, participatory podcast. Because rooms are topic-based (and “clubs” are interest-based), the potential marketing opportunities are self-evident.
Clubhouse ads are:
- Related to the theme of the room, with higher receiver engagement
- Word of mouth
- Harder to skip
- Less predictable than other ad forms, like TV ads…
Moreover, brands themselves can conduct live Q&A tied to product launches, entertainment companies can host post-premiere (or finale) roundtable discussion, and publishers can plan micro-keynote events.
As clubhouse is “invite only”, it is currently positioning the elite group who has high income and purchasing power. Therefore, in my opinion it is worth a try for high-end brand.
source:
https://adage.com/article/opinion/opinion-clubhouse-started-battle-social-audio-its-twitters-lose/2314986
https://www.forbes.com/sites/michellegreenwald/2018/10/04/why-podcasts-will-continue-to-grow-why-its-great-for-brands/?sh=68ad3d56205f
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