It is no surprise that there was an exponential rise in time spent gaming during Covid. One company is taking advantage of the growing ad spend opportunity to deliver seamless ad integration through campaigns in this exploding ecosystem.
"Anzu.io’s system seamlessly plants ads in the world of gaming. Just like billboards on the highway, Anzu’s system runs ads in virtual places where you’d expect to see advertising, like around a race track, on bus stops, street signs, and others. The company takes advantage of the game’s virtual real estate similar to how advertisers utilize actual real estate."
Their backend system will eventually allow for a bidding and tracking analytics process:
"Beyond the company’s game advertising system, Anzu also provides advertisers a dashboard to create and manage marketing campaigns and analytics in real-time, similar to advertising systems at Google and Facebook, and create accessibility awareness based on user data. Anzu also deploys a system to manage advertiser payment based on actual advert awareness, and to ensure that the ads don’t interfere with or diminish the game’s brand."
And get this, surveys show, gamers actually like the advertising:
“Most gamers testify that real ads make gameplay more believable”
That’s because in the past, games would display fake ads:
"For example, billboards surrounding a stadium displayed ads for ‘Shmepsi’ instead of ‘Pepsi’, and by utilizing our system gaming companies can actually turn a profit from those blank spaces, while making their games seem more realistic.”
https://www.geektime.com/gaming-like-theres-no-tomorrow-anzu-io-lands-9m-to/
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