Businesses are tapping into the new distribution channel of Clubhouse. Companies are using it to build brand awareness through word of mouth campaigns. It's a a new social media platform with low dilution and great reach.
A room called Startup Club hosted an attorney doing Q&A on startup advice and from that free value, landed many new client leads. Kat Cole hosts weekly office hours and has built a ground swell of interest of brands wanting to sponsor her room. More rooms are up for bidding to be sponsored by brands and there is already a land grab for brands to pick the most popular rooms.
Other side effects of the clubhouse rooms are forging new relationships with your customers in a more personal way. You can offer value for free such as hosting a Q&A on a topic you can speak on and turn that into a potentially much cheaper CAC. You can host a room and begin bringing recurring events that people can look forward to attending. Clubhouse offers the opportunity to connect with others in your industry, as well as to network with other business leaders. Lastly, Clubhouse recently announced the development of an influencer program, its invite-only “Creator Pilot, which should be interesting to watch how to leverage later.
Program”https://www.socialmediaexaminer.com/clubhouse-app-for-business-what-marketers-need-to-know/
No comments:
Post a Comment