Bringing AI to Email Marketing

Automation is the future. From building products to efficient shipping and tracking, whether you like it or not, computers are slowly taking over repetitive tasks that used to be done by humans. While creative endeavors are more slowly to become automated, the intersection of creativity and sales (marketing) is ripe for automation. Enter email automation.

Utilizing data and metrics from a variety of user actions based on audience, you can now set up customer journeys and automate emails to lead your prospective customer down the marketing funnel without having to press "send" on a single email. The top four benefits of email automation include:

1. Engage and welcome new prospective customers
   Automating an email to deploy to someone who has done something on your site (create an account, sign up for a newsletter, etc) builds brand awareness and trust with the prospective customer. In addition, welcome programs are one of the highest revenue-generating automations available because it enables you to reach out and engage with your newest subscribers as soon as they sign up.
   
   
2. Drive more conversions
   Setting up a customer journey with predefined action items enables you to speak to the customer directly where they are in their buying process. Abandoned cart emails are a perfect example of this. An email landing in a shopper's inbox after they've left your site with items in a shopping cart reminds them of what they have left behind and encourages them to complete the purchase.
   
   
3. Boost customer loyalty
   Customer retention is key to growing your company. On top of being less costly than customer acquisition, research shows that return customers are up to 60% more likely to complete a sale than customers who haven't shopped with a brand previously*. With email automation, you can automatically thank a customer for their purchase as well as set up loyalty programs, birthday and anniversary messages to keep customers engaged and give them a reason to shop with you in the future.
   
   
4. Re-engage lapsed leads
   In setting up a trigger to deploy an email to customers who haven't engaged with your brand in a certain amount of time, you can remind them of your brand and prompt additional interaction. Without automation, this would be someone's full-time job to follow up with everyone; now it can be done without oversight. 

Many CRMs on the market now give you the ability to set up journeys and automate these messages. Why do more work when you can have a computer do it better for you?

References:

*https://www.outboundengine.com/blog/customer-retention-marketing-vs-customer-acquisition-marketing/#:~:text=Acquiring%20a%20new%20customer%20can,customer%20is%205%2D20%25.

https://blog.dotdigital.com/marketing-automation-how-to-start-automating-emails