Sunday, February 21, 2021

John Wick: Chapter 4 Is Already Happening

Using different (all) mediums to market to consumers/fans is table stakes now, but effective. This highlighted during the marketing campaign for the movie “John Wick: Chapter 3 – Parabellum”. For people that have been engaged in the John Wick universe since the first movie, they have seen how the mythology and development of this world has evolved over the last two movies. Fans loved it so much, they wanted to have the experience of being connected to the universe in concrete way. The movie studio understood this, so they posted codes in the movie trailers and on online advertisements where you could text the number and you would receive text messages from “The Continental” (a fraternity of assassins). The messages would inform you of new things going on in the world and what to expect leading up to the movie’s release. This made people really feel like they were immersed in the universe. This was a great idea for marketing (I am a big John Wick fan and I was one of those fans that subscribed). 

https://www.cinemablend.com/news/2472031/john-wick-chapter-4-is-already-happening


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