One of the best venture capital firms in the space (Andreessen Horowitz) has also built a massive media empire. Capital is a commodity in venture capital and firms like a16z are able to offer media and distribution as part of their competitive advantage.
One of their media properties is podcasting where in an episode covered below they discuss how to market and tap into the Gen Z population. Gen Z make up 35% of the population and will continue to grow in power and where money is spent. They are attracted to short form video platforms like TikTok and YouTube. They are the first generation that are mobile first and mobile native.
They prefer video over text and are quick to adapt to the latest platform. Multi-tasking is another key behavior component where Gen Zers will be doing a FaceTime call while doing three other things at once. Keeping their full attention is very difficult. They care about authenticity and can catch fake content and fake creators rather quickly. They are brand strategists at the age of 10 and can see through most gimiks.
Source: https://a16z.com/2020/10/19/decoding-gen-z/
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