As the UK economy continues to sputter along, UK small businesses need to better utilize digital marketing to stay afloat. Small businesses make up approximately 99.9% of the UK private sector, and over the past 20 years, the growth of this market has run closely with that of digital advertising. IAB UK put together research that shows that 40% of the UK's small- and medium-sized enterprises (SMEs) are not using any form of digital marketing, however, would like help in utilizing this form of advertisement. In response to this research, IAB UK has launched an interactive online tool "that caters for campaign budgets between £500 and £5 million" to help SMEs unlock the values from digital advertising during these trying times. Well-known industry players weighed in as well on how they think SMEs can recover with the help of digital marketing, and their quotes are included in the link below.
IAB's interactive online tool is a great way for inexperienced digital marketers to learn how to increase sales and create value from advertising channels they have yet to explore. It is great to see company's offering free and easy-to-use tools to help SMEs as many of these companies continue to struggle.
Source: https://www.marketingweek.com/digital-advertising-small-businesses-recover-covid-19/
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