Last class Professor Kagan noted how Facebook is now the top earner in the digital ad space, over even Google and Yahoo. This indicates that Facebook is the champion of the dominant strategy of CPC advertising, but what about new forms of advertising or variations on CPM?
Sponsored content and guerilla marketing is the future of advertising on the web. Facebook absolutely dominates shared traffic and they should be exploring options to monetize this stream. Facebook is already motivating purchasing decisions, using content generated from product and brand pages. If Facebook could find a way to seamlessly integrate product reviews or other advertising (that users would find valuable) into the social stream, they will have struck gold and forever changed the face of digital marketing. The next generation of digital marketing and monetization will be bringing users new content, that they would find interesting, from brands that they are not already familiar with.
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