This is less about marketing, more about the strategy side. It was big news when Apple recently relaxed the rules for publishers of iPad subscription apps but, aside from friends who have the Amazon Kindle app, I haven't seen much commentary about the two companies and how their little e-reader chess game is going. So here's an interesting take from Forrester on how Amazon should continue to pursue Apple customers with its e-books even though Apple's history suggests it will do everything in its power to retain control over software developers.
http://paidcontent.org/article/419-what-amazon-should-do-with-its-kindle-ipad-app/
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