House music was initially through vinyl, then CD, since most of the music are mixed and edited live at various clubs in Europe. As this music caught on fire with mainstream audience throughout the world, and as the music industry evolved to .MP3, or other popular digital format, the dance music industry exploded.
These days, music are distributed online and it can be purchased via iTunes, Amazon, beatport.com, and among many others. Further, musicians started promoting their music on social networking sites such as MySpace.com, Facebook.com, their own music sites, and of course most recently, YouTube.com. With the help of internet, a music fan from Hong Kong such as myself can purchase and listen to music produced by DJs in Sweden, Germany, France, and Brazil. It's amazing. Without these web medium, this music industry would not have exploded as quickly as it has in the last five years.
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Another technology that has changed the landscape significantly is Podcast. Almost all of the best-known DJs have free weekly/monthly podcasts available from iTunes for free. They use these to promote their music and the parties where they play around the globe.
I think this example shows that the music industry not only found the new tech-channels to consumers, but there are some people in the industry who try to fight online piracy in an implicit way: they use their intellectual product as kind of a product sample, with which they invite consumers to participate (a spend money) in a form of entertainment that cannot be pirated: parties. By offering a more complete package of entertainment, these musicians have discounted the sole ownership of a certain song and transformed the revenue generating channels in a way that cannot be pirated.
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