Mobile MKT = 1:1 MKT

We all know that traditional MKT was based on mass MKT, and marketers used CPM to measure how 'many' people were exposed to certain messages and the cost of doing so. I guess that the basic concept of reaching out for more and more people was not different in internet MKT.

There are clear pros and cons in mass MKT, but in terms of effective resource allocation, 1:1 MKT was the ultimate goal for these marketers who always had tight budget. They wanted to send messages to 'customers' (who pays, or will pay), not to bunch of other people who had zero interest.

However, nowadays, I have a strong belief that the monster called 'mobile MKT' can be the ideal ways to achieve 1:1 MKT. It automatically tracks where you are, where you have been, and when you move around. Also by checking twitter or facebook mobile, marketers can find out what you wear, where you eat, and what you have bought for your girlfriend. They do not need regression analysis to find 'middle point' for everyone.. they only need to 'sort' from the data base that is updated by mobile devices, on time.

As Binhe said in the previous article, this is really a shift in MKT history. Now the technology is sending us to the stage where no marketer even have dreamed of, the 1:1 MKT.