Here is an article written for all of those aspiring tech entrepreneurs out there. The author offers some notable examples of companies that have held a stake in the market despite competition from the “tech giants”. We are operating in an extremely competitive environment with a handful of very innovative and powerful players. This can be discouraging for entrepreneurs interested in entering the market. New ventures are often dismissed too soon because of the competitive threat of these companies. Often this is justified given the resources the large players are working with but there are the exceptions where small companies really can provide a better product. The author suggests that while these major players can’t be ignored, it is important to note that when it comes to specialized products small companies can prevail.
http://techcrunch.com/2011/06/13/tech-giant-eats-your-lunch/
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