Google analytics in political realm

My team works on a business plan for Introduction to Venturing class, seeking to cross over many concepts from different fields like finance (portfolio allocation theory) and statistics (regression) to the political realm. The ability to track and conduct A/B test, as illustrated by those Google tools in class, inspried me to apply it to our optimized election case. Apparently, the social media offers a new world of tracking and analytics. The popular pay-per-click option comes by Google Analytics, showing real-time feedback about visits to sponsored websites and even easy pricing estimates before the purchase. In a way, it could optimize election through utilizing public records and propriatary polls to test, refine and update its political economic models. The data age in contemporary political campaigns has been marked by the emergency and evolution of digital marketing. Therefore, tracking online could be increasingly attentive to offlline activities such as traditional benchmark and tracking polls.