I know that we haven't reached Social Media in class just yet, but I came across a list of interesting Social Media Campaigns that sparked my interest. I have a friend who worked for a company that specializes in managing a company's digital relationships. This particular company's competitive advantage is a tool that generates high quality polls and sweepstakes on Facebook. The idea is that the sweepstakes offer prizes that consumers can only be eligible for if they "like" the sponsoring company's fan page. This action then guarantees that any updates or further promotions offered by the company will appear in the users' news feeds.
The list above catalogs some more interactive methods of engaging users through social media outlets. One of the examples is the Old Spice campaign that we discussed in the core MBA class, Managing Marketing Programs. The campaign started with a popular television ad and then branched out to mini-video ads that were made in response to fans' comments and requests via Facebook. While this kind of marketing can definitely be hyper-targeted, it seems like it could potentially take up an enormous amount of time. The Old Spice people put out 180 more videos after the initial commercial!
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