TellApart helps retargeting customers, i.e. showing display ads to potential customers who visited but abandoned their shopping on e-commerce website. More than 95% of visitors are not buying… Basically TellApart is offering a second chance to Digital Marketers of E-Commerce websites . TellApart Transactional Retargeting helps bring them back through the use of dynamic, personalized banner ads which show your products to the right visitors. Simply put, it turns lost shoppers into return customers.
Not only does TellApart helps follow potential customers, but also it evaluates each individual shopper, based on the data collected from previous customer behavior. This is then used to decide which customers have the most potential value to the business, and to serve them product-specific display ads.
I think the value proposal of TellApart is very exciting; it gives the chance to Retailers and E-commerce websites to study the user journeys and their personas during and after their visit to the website. If this company is able to come up with truly efficient Customer Quality Score, the use of both personalized display ad and personalized website experience could really help improve conversion rates. Plus the two former Google founders are going with a low-risk, high-return pricing by opting for a pay-for-performance model. To be followed…
Not only does TellApart helps follow potential customers, but also it evaluates each individual shopper, based on the data collected from previous customer behavior. This is then used to decide which customers have the most potential value to the business, and to serve them product-specific display ads.
I think the value proposal of TellApart is very exciting; it gives the chance to Retailers and E-commerce websites to study the user journeys and their personas during and after their visit to the website. If this company is able to come up with truly efficient Customer Quality Score, the use of both personalized display ad and personalized website experience could really help improve conversion rates. Plus the two former Google founders are going with a low-risk, high-return pricing by opting for a pay-for-performance model. To be followed…
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