Less than four years after Harvardstudent Mark Zuckerberg foundedFacebook in February 2004, Facebook is now visited by three in everyten people online across the world and has replaced MySpaceas the world’s most popular socialnetwork. However, first-mover advantage andlanguage have kept Facebook at bay in some countries:
1 Orkut is the most popular social network in Brazil but also the country’s third most popular site.Half of the Brazilian Internet population visited Orkut and the figure is now 70% – the largest domestic reach of any social network anywhere in the world.
2 In China a host of established domestic social networking players added to the different culture, language and the regulatory issues of doing business in China are the main reasons why the US social networks aren’t dominant here. By the time the US networks arrived, local players such as Xiaonei, the portal QQ and 51.com had achieved dominance in key demographic groups.
3 Mixi, Lococom and Kanshin-Kukan are the top three most popular social networks in Japan. Facebook only launched its japanese language version in May 2008 without any major form of investment. Moreover there is another feature in Japan, which is part of Mixi’s dominance is down to the clever integration of its mobile and PC offering and its mobile version was launched in September 2004 and offers virtually identical functionality to the PC interface.
Facing with this problem, how can facebook expand its market and involve more users is still its unsolved schedule.
No comments:
Post a Comment