Monday, June 08, 2009

How URL shorteners (a la TinyURL or Bit.ly) can make money

How do you turn this:

http://www.techcrunch.com/2009/03/30/if-bitly-is-worth-8-million-tinyurl-is-worth-at-least-46-million/

into this:

http://bit.ly/greg727

Just use one of the 10+ URL shorting websites on the internet. Until recently, TinyURL was the defacto standard, but Bit.ly is quickly gaining ground with a unique revenue model and ties to the explodingly popular Twitter.

According to GigaOm ( http://bit.ly/kagan ),

If Bit.ly could collate [its] links and rank them by popularity, you would have a visualization of the top stories across the web. In other words, it would be a highly distributed form of Digg.com, the social news service that depends on people submitting and voting for stories from across the web. This will help them monetize their service via advertising.

I think this is a great idea, and genius way for advertisers to foot the bill of a highly simple and useful tool. Twitter away with even shorter URLs.

-Greg

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