The Promise of Electronic Paper

Thanks to the success of E-Paper enabled products such as the Amazon Kindle and the Sony Reader, E-Paper pioneer E-Ink was acquired for the grand sum of $215M.

http://bit.ly/e_ink

Incidentally, I worked for E-Ink in a Sales and Biz Dev role which I found extremely interesting.

What makes Electronic Paper relevant in a world that is increasing consuming content on bright, video-enabled LCDs whether it be on iPhones, notebook PCs, or flat screen TVs?

1. Electronic Paper is the ultimate digital reading experience. Yes, you can view entire books on your 3 screens, but you are basically staring at a light bulb that refreshes 60-120 times a second. E Paper requires no refresh, does not emit light (but rather organically reflects ambient light), and emits no radiation while displaying content. It truly looks and feels just like paper.

2. Electronic Paper is the worlds only ZERO power screen. Whereas you need to juice up your iPhone daily, recharge your notebook PC every 4 hours, and plug your LCD TV into a wall socket, E-Paper devices can display over 50 books worth of content between charges, providing weeks of reading.

3. Electronic Paper is the world's first commercial producible flexible digital screen technology. Why be limited by shatter prone, thick, rectangular glass displays? Imagine a screen that rolls out of an electronic device like a phone providing a viewing area bigger than the device itself:
















http://bit.ly/readius

Electronic Paper will be the 4th screen that allows you to access digital content in a form as warm and welcoming as your favorite paper novel.

-Greg