Tuesday, June 09, 2009

Marketing opportunities - new iphone

Reviewing my favorite AdAge - front and center is what current and wannabe iphone users are drooling about - the new 3GS iphone = http://adage.com/digital/article?article_id=137165.

Interesting article however in regards specifically to marketing as this article states, "...greater memory and processing speed will allow advertisers to dial up more rich-media ad units."

And what's even more important this new phone is going to be ALL about location, location, location. Marketers will know exactly where the people they are marketing to are located. Professor Kagan mentioned this in class - the idea that the pizzeria right next to you could pop up on your open browser on your phone - and say, "Hey, eat here!!"

And perhaps we SHOULD put stock in Kaltura as this new phone will also have capabilities to record and edit video!

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