What's your Someday....

I came across this very cool site, www.mysomeday.com. The site is designed to help people achieve all of those goals and dreams they say they'll get to 'someday'. At the core of the site is a tool that enables users to build a detailed step-by-step Plan for achievement. For each Step you can add photos/videos, reminders and deadlines and then you can actually track your progress. What I found really compelling is that if you don't have a Plan or know where to begin, you can literally 'copy and customize' one. For example, If I wanted to 'Run a Marathon' someday but didn't have a clue where to begin, the site will show me both user and advertiser Plans that are relevant and I can take that information and tailor it to suit my specific needs.

From a brand perspective, it may be one of the purest forms of brand-building I've seen. Instead of posting random banner ads the advertisers are asked to offer up something much more meaningful: their expertise. The idea is that when a brand helps a person achieve a goal, a brand loyal customer is born. I view this as an advertising model that may be a game-changer in this space. Brands are demanding a more intimate connection with online users but the majority of sites have fallen short. This model has a great chance of meeting the advertisers needs while at the same time actually providing users with something they want.