http://adage.com/digitalnext/post?article_id=141779
So the one thing Apple's iPad cannot do is show Flash web ads. Instead, a chunk of white space shows up where smart ads would be. The same is true of my Google phone, though banners do appear above some YouTube videos. I don't understand the logic in releasing a smartphone that cannot handle Flash, only because it is a basic technology with capabilities well beyond the interactive ad spot.
I was shown a preview of the upcoming Bloomberg fantasy baseball site. ( I don't know who plays fantasy baseball. Perhaps it's just a term for steroid free batting, but that might just be wack.) The site is now advertising a preview demonstration this Sunday at Bloomberg - http://www.bloomberg.com/promo/Jan/37422165/index.html - but the technology behind this site inspires a future of web concept. A vast universe backdrop and floating pages that you flip through. The black space background could be come a permanent or long term billboard that an advertiser owns that a web user must view no matter which page the user flips to. (If only I had a site to link to demonstrate the concept...)
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