At least venture-backed companies like 5minutes Ltd. are betting on it. A new partnership between this instructional-video-syndication venture and health magazine Prevention will allow 5min to distribute its collection of health videos on topics including fitness, healthy living and lifestyle. 5min will syndicate that content using technology that enables publishers to automatically match videos with article topics. The new relationship is aimed at increasing viewership and brand awareness for Prevention, while adding to the video health library 5min can tap into to lure publishers and advertisers.
5 min business model relies on consumers looking to watch a video in addition to reading an article. This trend brings huge advertising opportunities in areas such as health, where pharmaceutical advertisers will pay higher rates to reach targeted audiences. In only seven months, health category became 5min's second largest category after food. The growth ties in with 5min's goal to create a huge content network for advertisers, bolstered by its $7.5 million Series B round last year through Globespan Capital Partners and Spark Capital.
No comments:
Post a Comment