Netflix announced today its earnings for Q4, which fulfilled its high expectations reporting $444.5 million in sales. The movie-renter finished 2009 with 12.27 million subscribers. Its addition of 17,000 streaming titles via Sony's PlayStation 3 helped reach these figures and give Netflix a great deal of attention as more than half of its subscribers reportedly use the 'Watch Instantly' feature.
Being a big movie fan and a Netflix subscriber, I can tell you however, that out of those 17,000 titles are very few that you might actually want to watch. Even though 17,000 titles might seem like a lot, I can't help but wonder why Netflix doesn't shift its whole business to video streaming.
It seems inevitable given the fact that it takes two days to receive a DVD and that by that time the desire to watch it is often gone.
And while I'm drifting away in my thoughts, why don't they make it free with commercials or commercial-free for paying customers?
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