Wednesday, January 27, 2010

Local Twitter Trends

Regardless of whether you love it or hate it, Twitter is becoming an increasingly useful tool for marketers. Most people have heard about celebrities sending out product endorsements via the service and some may follow a couple corporate tweeters (e.g. Whole Foods’ CEO), but it is important to that that both of these interactions with customers entail the Company reaching out to customers and telling them what they should be interested in.

Today Twitter released information on “local trending topics”- a service that allows Companies to see what “followers” in specific areas are talking (or tweeting) about before they initiate communication. Twitter spokesperson Jenna Sampson wrote “The big events that come up around the world will always become a global conversation, but what about the big events that only happen in your world that only matter to those around you? Or the slight differences in the way Californians perceive an event, like Obama’s election victory, versus those São Paulo, Brazil?”

The Company is currently offering information on 24 locations and expects to expand the service over time. This tool could be extremely useful in helping companies better understand similarities and differences between local markets and keep up with real-time changes.

http://digital.venturebeat.com/2010/01/26/twitter-trending-topics/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Venturebeat+%28VentureBeat%29

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