BMW and Digital Marketing

This article talks about digital marketing efforts within Auto Industry

BMW, an industry leader, is using digital marketing to reach out to its customers. BMW is using “iAd” that allows users to build their own Cars online. BMW also launched iPad Experience for Consumers at Major American Auto Shows. BMW is also using JAG TAG program, which create videos to share experiences with customer. Each video is approximately 20-25 seconds in length and cover topics like xDrive, safety awards, Ultimate Service and more.

Source: http://www.bmwblog.com/2010/11/06/bmw-digital-marketing-iad-ipad-and-jagtag/

Thanks Mo