Halloween is over, but Facebook privacy scares will go on. Director Jason Zada created eerie viral buzz this year with his "Take This Lollipop" video project (TakeThisLollipop.com) which puts Facebook privacy issues front and center.
The web page is very simple: a blue lollipop (a non-coincidentally Facebook blue) with a Facebook Connect button. Once you log in and give it permission to access your profile information, the ride begins. I don't want to be a spoiler, but suffice it to say that the video incorporates your photos and location information to take stalking to a new extreme.
The site was featured on The New York Times and Forbes.com. So far, over 8.5 million people have liked the page. Personally, I had fun recruiting friends for the experience and seeing their reactions. Ad Age reported that the piece was polarizing inside of the Facebook team, which is understandable. While it's extreme in its depiction of the dangers of Facebooking, the viral nature of the video is some indication that at it resonates with people at some level.
http://adage.com/article/digital/reach-beats-frequency-facebook-s-layout/230718/
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