I'm all for real time feedback, but sometimes it can definitely backfire on you.. Case in point. Facebook ran a survey on how many people would go see the film "Happy Feet 2"... The results were horrible with 41% of respondents saying the "Definitely Would Not" see the movie.. A question has arisen on the impact of these p0lls in influencing consumer opinions. There needs to be a filter to keep polls like this and their results from going public when the results are so bad. So, beware new brands looking feedback.. You may actually get what you're asking for!
http://techcrunch.com/2011/11/18/social-ads-backfire/
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