Monday, November 21, 2011

TechCrunch: The Death of the Impulse Shopper

I thought this article was really interesting given our class discussion this week. As discussed, open access to information about product offerings is of use to the consumer beyond online shopping. As in the case of Best Buy, information from online is supplementing purchasing decisions for consumers and it is vital that brands think about online campaigns and promotions for their product, beyond information and well into online PR.

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