The term 'there's an app for that' clearly shows that we are inundated with smartphone applications for pretty much everything. Recently Jello-O launched a 'Jiggle It' app where one can see a Jell-O cube jiggle to your iTunes library.
While apps like these are entertaining, one question that I had is regarding how long these apps will last once the novelty wears off. One app creator has addressed this issue, discussing in detail the sales of his tennis game app, including drivers of app sales and rationale for sales declines.
Overall, reducing the price from $1.99 to $0.99 obviously drove sales. Another 'trick' called out was to push updates, which change the 'release date' to the updated date. This results in the app moving to the top of the iTunes list, which in turn drove sales.
Enjoy!
http://www.markj.net/iphone-hit-tennis-sales-stats-marketing/
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