After a recent trip to South Africa, I've been noticing the varying degrees of photography that my classmates have posted. Some are pretty pathetic (those would be mine!) compared to some other folks that have simply breathtaking shots of wildlife, landscapes and people. Photography has come a long way since traditional Kodachrome shots including the photo app. A recent article in TechCrunch explores the popularity of Instagram and the fact that it's not just a social media play but also an artform.
Instagram is successful for three main reasons: 1) The photos are actually a pretty decent quality, especially considering they were taken on a phone. 2) There's a wide audience of people that are highly engaged with the app given the ability to see some far out images as well as share on multiple social media platforms all at once. 3) The single photo viewing experience means you are a more captive audience. And in this day and age, that's pretty rare.
Check out the full article: http://techcrunch.com/2011/11/27/why-instagram-is-so-popular/
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