The fast food industry spent more than $4.2 billion in 2009 on TV advertising, radio, magazines, outdoor advertising, and other media. McDonald’s and Burger King have pledged to improve food marketing to children. However, both restaurants increased their volume of TV advertising from 2007 to 2009. McDonald’s and Burger King created sophisticated websites with 60 to 100 pages of advergames and virtual worlds to engage children (McWorld.com, HappyMeal. com, and ClubBK.com). McDonald’s thirteen websites attracted 365,000 unique child visitors and 294,000 unique teen visitors on average each month in 2009. Nine restaurant Facebook pages had more than one million
fans as of July 2010, and Starbucks boasted more than 11.3 million fans. Smartphone apps were available for eight fast food chains, providing another opportunity to reach young consumers anytime, anywhere.
At the end of the day, Restaurants have an important role to play in creating a food marketing environment that supports, rather than undermines, the efforts of parents and other caregivers to encourage healthy eating among children and prevent obesity.
Source: http://fastfoodmarketing.org/media/FastFoodFACTS_Report.pdf
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