Facial recognition technology is becoming the next big thing for personalized marketing and smart phones. An article in yesterday’s New York Times discussed the usage of this technology to do things like have your smart phone scout bar scenes with facial detection software that determines the average age of a crowd and ratio of men to women. From a marketing standpoint, this software will be incredibly powerful for marketers aiming to improve targeting and deliver personalized ads. One company is already taking advantage of this technology to do just that; Immersive Labs, a Manhattan company, has developed a software for digital billboards that uses cameras and facial detection software to determine the age, sex, and attention level of a person passing by. The billboard then displays ads based on this demographic information. These “smart signs” are scheduled to debut this month in Los Angeles, San Francisco, and New York.
http://www.nytimes.com/2011/11/13/business/face-recognition-moves-from-sci-fi-to-social-media.html?_r=1&ref=technology
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