Like this metric driven marketing strategy set of slides given by Dave McClure to the class at Stanford in 07.
Very applicable to all marketing folks, startup or established firms. One thing that is certain in business is that measurement drives improvements. And if your strategy cannot quantify the value of the actions, it make is harder to improve. Next thing you know, your customers are walking away disappointed even if you product is phenomenal. The presentation is available on the slide share.
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