A recent article in Inc. asserts that the new iPhone's Siri may spell the end of current SEO tactics by changing the way customers find businesses. The idea is that, when a user enlists Siri's help to find something such as the closest Italian restaurant, the result could likely be based on that person's current location and data from Yelp rather than search engine results.
Clearly, SEO is not going away anytime soon. And most likely, rather than disappear, it will simply change...like it always has. But SEO and PPC experts are paying notice to Siri. Smart phone "personal assistants" are likely to fuel the trend of more emphasis on local. And it's yet unclear what part PPC advertising might play with such a tool. Will it be possible someday to place bids to affect Siri's behavior? Or would that compromise the assistant's value? It will be interesting to see...
http://www.inc.com/jeff-haden/siri-and-the-end-of-seo-as-we-know-it.html
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