Monday, September 30, 2013

Ad Week Highlights Growing Influence of Digital

From September 23rd to the 27th, Ad Week took place in New York.  Each year Ad Weeks is the industry's largest forum to discuss what has been important in advertising in the last year and more importantly what will be the upcoming trends in advertising in the coming year.

Digital marketing and its growing presence took center stage this year.  And deeper within this theme, big data was a popular topic of discussion.  With the growing presence of digital, advertisers are looking for better ways to employ their ad dollars in the digital arena.  Many are looking towards big data as an opportunity to optimize advertising plans to target the right customers with the least amount of spending waste.

Some firms are taking note, and they are using big data as an avenue to offer new services.  One example is the firm RadiumOne Inc., which determines what customers to advertise to by reviewing social media channels for data driven customer clues.  Another firm, Acxiom Corp. introduced a new product that leverages an even greater spectrum of user data to help advertisers determine media buying strategies.

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