It seems that Facebook is cottoning on to the fact that its ads are at best a distraction, and at worst, an annoyance to the majority of its users. This week, it announced that it is tweaking the formula used to determine which ads members will get to see on their homepage, by incorporating more user feedback in the model. If a Facebook member consistently hides ads for a specific product, he / she will no longer see those ads, while more click throughs will result in more ads on a specific product. This move aims to increase ad relevance, though I think it's still to be seen whether users will continue to see Facebook ads as an annoyance rather than a useful feature.
WSJ: Facebook to place more emphasis on user feedback for ads
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