Josh Elman, a partner at Greylock capital, recently wrote an article on TechCrunch about the impact of 'gesture technology' on how we use IT today, labelling the current generation 'generation touch': http://techcrunch.com/2013/09/29/generation-touch-will-redraw-consumer-tech/
He gave several examples such as how when using Tinder you swipe on someone when you want to connect with them, so you have subconciously already interacted with that person by touching their face. There are many other examples in all new programs being created each day. I can't wait to see the implication of this in the digital advertising world.
I will never forget seeing a mango vendor in a developing make a sale. A young tourist walked up and asked how much a mango cost. The mango vendor immediately put 2 bags of mangoes in her hands at which point they started to discuss the price. The vendor knew that once the tourist had physically committed by holding the mangoes, he had a much larger chance of making a sale.
I wonder how long it will be before digital advertisers can crack the code of triggering the same psychological response by making people 'physically comit' through touch technology. I am sure at some stage ads will allow you to be able to 'pick up' your clothes with a touch on the iphone screen and try it on your body measurements, without ever having to leave the google search page, but will this translate to the same uptick in conversion rates that you see in a department store when people start trying on clothes? I am sure at some point we will reach this point, but I think we still have a long way to go and for the moment we will have to put up with Warby Parker's clumsy "try on these glasses" software.
He gave several examples such as how when using Tinder you swipe on someone when you want to connect with them, so you have subconciously already interacted with that person by touching their face. There are many other examples in all new programs being created each day. I can't wait to see the implication of this in the digital advertising world.
I will never forget seeing a mango vendor in a developing make a sale. A young tourist walked up and asked how much a mango cost. The mango vendor immediately put 2 bags of mangoes in her hands at which point they started to discuss the price. The vendor knew that once the tourist had physically committed by holding the mangoes, he had a much larger chance of making a sale.
I wonder how long it will be before digital advertisers can crack the code of triggering the same psychological response by making people 'physically comit' through touch technology. I am sure at some stage ads will allow you to be able to 'pick up' your clothes with a touch on the iphone screen and try it on your body measurements, without ever having to leave the google search page, but will this translate to the same uptick in conversion rates that you see in a department store when people start trying on clothes? I am sure at some point we will reach this point, but I think we still have a long way to go and for the moment we will have to put up with Warby Parker's clumsy "try on these glasses" software.
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