Monday, September 30, 2013

Facebook vs. Twitter

In an effort to become the go-to-hub for television shows / real time events such as ABC, NBC, Fox, and CBS, Twitter and Facebook are fighting it out.

This week, Facebook will begin sending weekly reports to America’s largest television networks with stats on how much buzz their shows are generating on the social network. The stats will include how many “actions” — likes, comments, or shares — a show caused on Facebook, and the number of participating members.

Facebook and Twitter have been fighting it out to win the media giants, because it will undoubtedly draw more user activity, and thus, more advertising dollars. Highlighting data reports and user activity has been key. For example, Twitter is expected to begin distributing the 'Nielsen Twitter TV Rating'. This will be the first measurement report with media measurement company Nielsen. 

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