Monday, September 30, 2013

The Mobile Ways of Facebook – How updated news feed could impact Ads


The Mobile Ways of Facebook – How updated news feed could impact Ads

Facebook unveiled its new and improved News Feed on March 7. Facebook became more visual with News Feed having bigger photo displays, making way for a bigger News Feed that mixes in ad-supported messages.

The update will change up both its web portal and mobile apps, and with mobile such an important focal point for Facebook, it is interesting to observe how these presumed News Feed changes will affect users’ mobile experience, as well as Facebook’s own revenue streams from ads.

The majority of Facebook’s revenue comes from advertising mostly on its web portal but revenue from mobile ads are slowly making ground. With an improved News Feed, Facebook could leverage this to incorporate more ads in its mobile apps. Since mobile devices have smaller screens, Facebook could focus on more graphic or photo-centric ads placed on its mobile app. This feature can be delivered much better on a mobile device because of location awareness (GPS). It can throw news alerts, warnings, road construction, traffic reports based on user’s current location.
 

https://www.facebook.com/thesiliconangle/posts/568740519805714

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