This digital marketing class just proves that CBS is really creating classes that will prepare students for their future career. Here is a sample of what I wrote for my Digital Marketing final:
"Google’s large influx of traffic has created a huge money making opportunity for the company. Google primarily generates money from their search engine through AdWords. In fact, 60% of Google’s revenue in 2013 came from advertisements. Adwords is a Google advertising platform that allows marketers to bid on keywords so that their ad will have a higher chance of appearing near the top of the search results.
The main premise of Adwords works because websites that appear higher in the search engine results have a greater probability of being clicked. Marketers are a huge fan of Adwords because it provides them with concentrated data that they can they use to judge the performance of their marketing campaign. In the past, marketers had trouble calculating the ROI of the marketing campaign.
Now marketers can use metrics, such as cost-per-click (CPC), cost-per-thousand (CPM), cost-per-action (CPA), quality score (how relevant the content is the user) to maximize the performance of their campaigns."
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