Total global Ad spend will be $503B in 2013 according to a study released by ZenithOptimedia. Digital advertising is now the largest portion of ad spend and represents 20% of the total (up from 19% in the year prior). The fastest segment of growth is...surprise...mobile! Mobile advertising grew by 81% this year as the mobile ad spend begins to close the gap between how much time users spend on their mobile devices: according to Mary Meeker's study on internet trends users spend 13% of our time looking at mobile devices, but only 3% of total spend went there. This trend will surprise nobody, and businesses have started to pour more resources into monetizing our eyeballs when they are looking at our phones. Google has long dominated mobile ads, but Twitter and Facebook are closing in on. The acquisition of JumpTap by Millennial Media, Twitter’s acquisition of MoPub, and Facebook’s growing mobile ad revenues are three examples of how we are seeing increasing consolidation of resources, and sharper focus on the mobile ad space. Facebook's traction in mobile advertising has been lauded and its stock price has responded with a 100% gain this year. Twitter has recently filed its S-1 (privately unfortunately for us) and I have no doubt that its success will be tied directly to its mobile advertising fortunes.
http://techcrunch.com/2013/09/30/digital-ads-will-be-22-of-all-u-s-ad-spend-in-2013-mobile-ads-3-7-total-gobal-ad-spend-in-2013-503b-says-zenithoptimedia/
http://techcrunch.com/2013/09/30/digital-ads-will-be-22-of-all-u-s-ad-spend-in-2013-mobile-ads-3-7-total-gobal-ad-spend-in-2013-503b-says-zenithoptimedia/
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