Monday, September 29, 2014

News Consumption in Social Media

It's not surprising that social media is rapidly changing the ways in which we consume news, but a new study by the Pew Research Center quantifies just how much the landscape of news consumption has changed thanks to Facebook, Twitter, et al.  According to the study, taking into account the total reach of a site and the proportion of users who get news on the site, roughly 30% of the general adult population gets news from Facebook, 10% from YouTube and 8% from Twitter.

Moreover, more and more users are actively participating in news coverage through videos, photos and live blogging. In 2014, 14% of users posted their own photos of news stories and 12% posted videos.  What's the most common type of news story covered on Facebook? 73% of Facebookers regularly see entertainment news on their newsfeed. In fact, as I scroll down my newsfeed right now, for every post about Isis there are 5 posts about Ghostbusters, Orange is the New Black and a Mariners pitcher dancing to "Turn Down For What." Only 28% of users rely on Facebook for unfolding breaking news stories. Twitter is still the social media platform of choice for breaking news. 

Finally, though one might expect social media to facilitate active discussion and debate around important current events, this is not apparently the case. In fact, the study found that people are less willing to share their opinions on controversial topics in social media than face to face.



Social Media as a Pathway to News: Facebook Leads the Way
Source: http://www.journalism.org/2013/11/14/news-use-across-social-media-platforms/

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