Over the past year of internships at large and small companies, email marketing has been a big topic of debate. What subject lines should we be using? How often do we send emails? What time of day do we send them? What should the images look like? Getting the perfect combination of these seems to be nearly impossible.
The new email marketing startup, Sendwithus, aims to help all companies optimize their emails. They offer a range of tools such as A/B testing for transactional emails - emails for specific purposes and tied to specific events. The company allows marketers to test variations of these emails without going through a developer. Co-founder Matt Harris also mentions it becomes a huge pain for large companies manage, produce, and automate but Sendwithus streamlines the process. The company recently added segmentation tools to effectively target specific groups within the customer base.
The company has seen 30 percent growth in the last six months and has optimized 250 million emails. A subscription starts at $19 per month. The company has raised $2.3million dollars in funding.
Sendwithus focuses on transactional emails. However, companies such as MailChimp is widely popular within small to medium businesses. Since I've used the interface, its very easy and convenient and I could easily see MailChimp create a few more enhancements to their existing system so they can help their existing customers streamline transactional emails as well. In my opinion, it would be a hassle for companies that already have an email tracking system to set up with Sendwithus just for the purpose of optimizing transactional emails. You can also segment customers in MailChimp and the tracking report for each email sent out is quite extensive.
My prediction is that this company will continue to build their system and will eventually be bought out my another email marketing company, such as MailChimp.
Source: http://techcrunch.com/2014/09/25/sendwithus-seed-funding/
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