Tuesday, September 30, 2014

The “Umbrella revolution”: when social media empower democracy



Given the recent events in Hong Kong, I would like to dedicate this post to the role that social media have been increasingly playing in protests and in politics in general.

Only four years ago, I had the chance to watch from close the power of social media when in Tunisia and Egypt protests started online ignited what later became known as the “Arab Spring”: a series of mass protests in North Africa and the Middle East that shook the political systems of several countries in the region. Today, the same is happening in Hong Kong.

From September 26 to 30, more than 1.3 million tweets were posted about the protests. The government, of course, understands this power and filters communications from Hong Kong to the mainland. It cannot do much, however, to stop the protesters communicating within the special region. In one day, 100,000 people downloaded the app Firechat, which does not require cell connection to send messages.

In 1989, the image of a lone man standing in front of tanks in Tienanmen square was broadcasted on hundreds of World televisions during the following day. Today, the image of a protester shielding from tear gas with an umbrella was shared on Twitter thousands of times in the next hour.

Social networks have become more and more prominent as a digital marketing tool, in business as well as to politics, and the current events are just a new evidence of this trends, Events that I encourage everybody to follow with interest.

To know more, see http://www.usatoday.com/story/news/world/2014/09/29/hong-kong-protests-social-media/16444213/ 

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