Digital is hot. With this steady phenomenon, more people are
starting to pursue job opportunities at the larger players within the digital
realm. According to BusinessWeek, undergraduate students in the U.S. ranked
Google first and Apple second for “Top Employers” in 2010. With this
increasing interest in digital, old media companies are also starting to recruit
talent with new media experience in order to help them compete with
the more digital-savvy companies.
VentureBeat reported that Publishers Clearing House (PCH) has
recently hired Jason John, former vice president of marketing and strategy at
Gilt Groupe, to PCH’s digital executive team. He is to help the marketing
sweepstakes company grow its digital presence with new mobile apps and games. Earlier
this year, PCH hired Mark Cullinane, an executive at GSN, to help expand into
new digital businesses. Both new hires signal PCH’s growing focus on digital
marketing and the company’s willingness to hire external talent in order to
achieve this initiative.
PCH is widely known for sponsoring sweepstakes with grand
prizes and marketing magazine subscriptions. The company wants to become the
leading media and entertainment network by focusing on digital and is looking
to achieve this goal by hiring people with experience in the digital pure-play
business.
Other companies have focused on pursuing digital talent as
well. In 2009, AOL fired its CEO and replaced him with Tim Armstrong, who was
then the head of ad sales at Google.
Source: VentureBeat
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