Amazon increasing digital marketing

Amazon will be taking market share in 2019 from Google and Facebook. eMarketer projects that Amazon will see its U.S. ad business grow by more than 50 percent this year while its market share increases to 8.8 percent. Amazon has quietly built a HUGE advertising arm that generates revenue by charging companies to promote their products on Amazon properties like on their eCommerce site and app. This is very interesting and threatening to the likes of Google as many consumers go directly to Amazon search bar instead of google first when looking for products.